Shekhar Ravjiani went down memory lane and talked about his memorable experiences in the fourth episode of The Filmy Hustle, hosted by distributor-exhibitor Akshaye Rathi. The singer-composer revealed the changing times and the definition of a song becoming a hit at present vis-à-vis 20 years ago.
Shekhar Ravjiani reveals how Reels culture gave songs a second life and turned them into MONSTROUS hits: “‘Hook Up’ from Scholar Of The Month 2 is certainly one of my TOP 3 maximum fed on songs EVER; I used to be like, ‘How did that occur?’”
Shekhar Ravjiani stated, “I remember during the days of ‘Salaam Namaste’ and ‘Dus Bahane’, you’d know in the first 30 minutes whether or not your song was a smash hit. At 10:00 am, ‘Dus Bahane’ was released and from 10:30 am, our phones started ringing continuously. You knew that it had worked. Everyone was playing it loud and was going crazy. Shaam ko bahar nikle toh har gaadi mein gaana baj raha tha. Hence, you could feel that the song has become massive.”
He added, “Today, we are living in the times of Instagram. You don’t know what has gone viral and when. Sometimes, a song which has been released now might go viral after 2 years.”
He additionally famous, “At times, people tell you, ‘Aapka yeh gaana main roz sunta hoon’. For instance, some people start their day with my version of ‘Hanuman Chalisa’ while some end their day with the song. When people consume a song daily or are on your playlist, then you know that it has actually worked. Otherwise, it is difficult to make a guess.”
Shekhar Ravjiani additional stated, A tune known as ‘Hook Up’ which I sang for Scholar Of The Month 2 (2019) comes within the record of govern 3 fed on songs of mine to week! I used to be wowed. I used to be like, ‘How did that happen?’. Even ‘Bin Tere Reprise’ and ‘Ishq Wala Love’ was larger over time. What came about was once that as a result of anyone post a Reel or anyone post the tune as part of their Reel, that specific tune began blowing up.”
He persevered, “Hence, I am not worried if the song, which I have released, is going to trend today. Who knows, it might do well after 1 ½ or 2 years, depending on how the song travels on social media.”
Shekhar Ravjiani additionally exulted that even the theory of concert events was profound because of social media, “Thanks to social media and Reels format, any song might blow up. As a result, that artist’s concert also blew up. When Coldplay came to India 10 years back, there wasn’t any crazy hysteria around them. But in the last 4-5 years, people have seen the kind of concerts they do, the wristband, the stage, the experience of going to their shows etc. As a result, everyone started talking about it. It’s crazy.”
Additionally Learn: Shekhar Ravjiani remembers the original temporary Farah Khan gave him for ‘Dard-E-Disco’ on The Filmy Hustle Podcast: “I remember Farah saying ‘Give me rubbish in this song’”
Extra Pages: Scholar Of The Month 2 Field Place of job Assortment , Scholar Of The Month 2 Film Evaluation
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