Gustaakh Ishq: A Poetic Drama That Brings Back the Romance of the 90s

Gustaakh Ishq, directed by Vibhu Puri, transports viewers into a world where every emotion is draped in Urdu poetry and every dialogue sounds like a sher. The film, set in Delhi of 1998, beautifully blends love, art, heartbreak and nostalgia, creating the kind of world where words breathe life — quite literally.

The film imagines a universe where conversations are soaked in lyrical flair, and everyday lines turn into poetic verses. Through its richly designed sets and carefully curated aesthetics, the film successfully revives the charm of the late 90s.

Plot: Love, Struggle & Art Collide

At its heart, Gustaakh Ishq follows three interconnected lives:

 Nawazuddin Saifuddin (Vijay Varma)

A struggling young man trying to revive his father’s dying printing press. Burdened with responsibilities, he discovers the unpublished literary treasure of an old poet and believes it could change his fate.

 Aziz Beg (Naseeruddin Shah)

A brilliant but reclusive poet who never intended his work to be published. His refusal forms the emotional and philosophical tension of the story.

 Mannat (Fatima Sana Shaikh)

Aziz’s newly divorced daughter, full of strength and vulnerability. As Nawaz enters their world seeking the poet’s permission, he finds himself falling deeply in love with her.

The film explores two questions:
 Will Aziz allow his poetry to be published?
 And will Mannat and Nawaz’s delicate romance survive their emotional worlds?

A 90s World Recreated to Perfection

Vibhu Puri’s direction is backed by exceptional production design by Madhumita Sen and Ajay Sharma, successfully recreating the sights, sounds, and textures of 1998 Delhi.

The film also marks Manish Malhotra’s Stage5 Productions’ theatrical debut — and his signature aesthetic touch can be felt in the costumes, lighting, and romantic visual tone.